Hasbro | Marvel | Marvel Studios
Graphic Designer
Avengers: Endgame Movie
Concept/Branding/Art Direction/Production/Package Design
With tight deadlines and limited available visual direction from Marvel/Marvel Studios early on in film production, the overall look and feel were developed to cover multiple toy product lines. Cross collaboration between packaging structure designers and toy designers were essential to maintain visual layout/appeal and keep overall cost in mind. Project tasks included art direction in the photography studio, establishing various shots for compositional layout. Branding and package design layouts for multiple product lines were brought from concept to completion.
Understanding that the time travel suits were going to be a major element of the movie, the overall aesthetic and brand colors were created to capture it's look and feel. The overall goal of the brand, the 6inch packages in particular, was to highlight and promote each character in the movie, orienting elements around a larger scale hero shot. Packaging structures were conceptualized and modified to capture the proper silhouette and larger scale appearance of each hero.
Black Panther Movie
Concept/Branding/Art Direction/Production/Package Design
Some major challenges with this project included developing branding elements and look/feel with assets that were still in development or not yet available from the movie studio. With unique toy product designs, I drafted package die line concepts, communicating between multiple engineering parties to maintain quality and cost. The art direction included being present in the photography studio, establishing various shots for compositional layout. The art direction, branding and package design layout for multiple product lines were brought from concept to completion.
Based on the limited available pieces of concept art, several design elements and patterns(alongside color correcting provided logos and key art) were created/composited to establish a visual identity and were subsequently approved by Marvel Studios.
SDCC 2018: Red Skull & Tesseract Comic Con Exclusive
Concept/Art Direction/Layout
A very exciting project meant to attract hardcore fans at San Diego Comic Con. Worked with both package structure and product engineers to create an engaging and interactive package design and layout. Art direction included communicating with a third party agency to assist with the detailed illustrations and graphical elements. Collaborated with our in-house copy writing team to craft a visual narrative for the inside portion of the package. The art direction, package design, layout were brought from concept to completion.
Antman & The Wasp Movie
Concept/Branding/Art Direction/Production/Package Design
The entire look/feel and unique assets were created accommodate for no provided asset material from the movie studio having been so early in film production. Concepts were provided to Marvel and were quickly approved. With unique toy product designs and structures, communication between multiple engineering parties were essential to maintain quality and cost. The art direction included being present in the photography studio, establishing various shots for compositional layout. The art direction, branding and package design layout for multiple product lines were brought from concept to completion.
